The Sklavenitis chain, which distributed 9 million leaflets to consumers, clarified that the fine has nothing to do with price increases or profiteering issues.
The Prime Minister’s Office is trying to put out the fire sparked by the latest DIMEA (Interagency for Market Control Unit) fine, as Gerasimos Sklavenitis is scheduled to visit the Maximos Mansion this afternoon
for a meeting with Prime Minister Kyriakos Mitsotakis.
According to reliable sources from the Prime Minister’s Office, the meeting was requested by Mitsotakis himself, following the reaction of Sklavenitis’ management to the €1,440,000 fine imposed for violations of the Code of Conduct, following an inspection ordered in the summer of 2025.
The Sklavenitis chain emphasized in the leaflets distributed to consumers that the fine is not related to price hikes or profiteering,
but rather concerns 36 labels marked with the initials “A.T.”, which should have displayed the full term “Initial Price”.
Previously, Minister of Development Takis Theodorikakos had stated that: “The enforcement of the law for consumer protection is non-negotiable. The law applies to everyone.
Retailers must demonstrate social responsibility towards all citizens, without exception.”
Sklavenitis’ customer briefing
The supermarket chain directly informed its customers about the recent inspection at one of its stores and the resulting fine.
In the leaflet, distributed at store checkouts, the company clarifies that the fine does not concern cases of profiteering, overpricing, or incorrect product pricing, stressing that: “We have not violated the law, and for this reason, we are exercising all legal means to defend our position.”
The notice also points out that the inspection was part of routine DIMEA checks, which has recently intensified inspections of large retail chains to ensure price transparency and prevent unfair commercial practices.
Sklavenitis describes the authority’s assessment that led to the “unreasonable and unprecedented” fine as arbitrary.
The company underscores its longstanding commitment to building trust with its customers and operating in full compliance with market rules and Greek law.
It also confirms that it has already appealed the decision in court, expressing confidence that the process will prove its compliance with the legal framework.
Theodorikakos: Those who feel wronged can go to court
Until recently, Minister of Development Takis Theodorikakos stated: “The law applies to everyone without exception.
The fines announced yesterday are the result of two inspections.
In one case, there were violations in 32 product codes related to profit margin caps, and this company was a repeat offender. In the second case, there was a breach of the Code of Conduct regarding misleading discounts on 36 product codes.”
He added: “Any supermarket chain that believes it has been treated unfairly can go to court to claim its rights.
DIMEA is doing its job thoroughly and enforcing the law. Strict inspections to ensure compliance with the Code of Conduct will continue.”
www.bankingnews.gr
for a meeting with Prime Minister Kyriakos Mitsotakis.
According to reliable sources from the Prime Minister’s Office, the meeting was requested by Mitsotakis himself, following the reaction of Sklavenitis’ management to the €1,440,000 fine imposed for violations of the Code of Conduct, following an inspection ordered in the summer of 2025.
The Sklavenitis chain emphasized in the leaflets distributed to consumers that the fine is not related to price hikes or profiteering,
but rather concerns 36 labels marked with the initials “A.T.”, which should have displayed the full term “Initial Price”.
Previously, Minister of Development Takis Theodorikakos had stated that: “The enforcement of the law for consumer protection is non-negotiable. The law applies to everyone.
Retailers must demonstrate social responsibility towards all citizens, without exception.”
Sklavenitis’ customer briefing
The supermarket chain directly informed its customers about the recent inspection at one of its stores and the resulting fine.
In the leaflet, distributed at store checkouts, the company clarifies that the fine does not concern cases of profiteering, overpricing, or incorrect product pricing, stressing that: “We have not violated the law, and for this reason, we are exercising all legal means to defend our position.”
The notice also points out that the inspection was part of routine DIMEA checks, which has recently intensified inspections of large retail chains to ensure price transparency and prevent unfair commercial practices.
Sklavenitis describes the authority’s assessment that led to the “unreasonable and unprecedented” fine as arbitrary.
The company underscores its longstanding commitment to building trust with its customers and operating in full compliance with market rules and Greek law.
It also confirms that it has already appealed the decision in court, expressing confidence that the process will prove its compliance with the legal framework.
Theodorikakos: Those who feel wronged can go to court
Until recently, Minister of Development Takis Theodorikakos stated: “The law applies to everyone without exception.
The fines announced yesterday are the result of two inspections.
In one case, there were violations in 32 product codes related to profit margin caps, and this company was a repeat offender. In the second case, there was a breach of the Code of Conduct regarding misleading discounts on 36 product codes.”
He added: “Any supermarket chain that believes it has been treated unfairly can go to court to claim its rights.
DIMEA is doing its job thoroughly and enforcing the law. Strict inspections to ensure compliance with the Code of Conduct will continue.”
www.bankingnews.gr
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